How one phone call gets yacht owners whatever they want

/ Wednesday, January 18, 2012 /

A superyacht owner is sailing through the beautiful Pacific waters of Fiji and has a craving for courgettes. What is he to do?
Arrange for a refrigerated box of the vegetable to be flown over by private jet and sent to him on his yacht, of course.
This is one of the more extravagant requests Shelley Dowie from Oplicity Lifestyle Management has received, but nonetheless has carried out. Oplicity, like other many other companies, offers a concierge service to yacht owners -- specifically superyacht owners.
"With this kind of clientele they want it now or they wanted it yesterday," says Dowie. "So everything is quite urgent and done as quickly as possible." With a two-minute phone call, an entire evening can be arranged anywhere in the world.
Dowie says clients typically want activities organized for them once they reach the shore, whether they're in the Bahamas or the Mediterranean. Restaurant bookings, car hire, flights and hotels are the most common kind of requests, but they're not limited to a client's leisure interests.
"When they want cheaper fuel, a good deal on insurance, mooring reservations, legal services and yacht repairs, they can call us," says Michael Newton-Woof, who launched "The Yacht Concierge" at this month's London Boat Show. "Clients can call one phone number and have us do everything, both onshore and offshore," he says.
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While the concierge services profess to never say no, there are some client requirements they will not adhere to. "We say we'll do anything, providing it's legal and ethical, and we have been tested," says Dowie, who remains tight-lipped over just what these controversial requests have been.

http://edition.cnn.com/2012/01/14/travel/yacht-concierge/index.html

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